Explainer video production

Explainer videos take complex information and make it clear, quickly, and in a way your audience remembers.

Explainer videos, made in Australia

Since 2015, The Animation Co. has created explainer videos for clients across Australia and worldwide. We produce everything locally, combining clear storytelling with visually-stunning animation to help people understand what you do and why it matters.

still frame from 2D explainer video showing a car and an Australian driver's licence

Why choose explainer videos from The Animation Co.?

Explainer videos get to the point fast. They grab attention and communicate your message in under two minutes. Perfect for websites, marketing campaigns, social media and presentations, they explain your product, service or process in a clear and engaging way.

Want to turn your idea into a great explainer video? Check out our portfolio or get in touch to get started.

Who we can help

Explainer videos are used by big brands, small businesses, government agencies and not-for-profits, among others, for a wide range of purposes. They’re ideal for:

– Product and service overviews
– Brand introductions
– Social media ads
– Homepage videos
– Internal communications and training
– Public awareness campaigns

And more.

What's our explainer video process?

Want to understand our explainer video production journey, timeframe, and how we bring your ideas to life? Drop us a message via the contact form or give us a call and we’ll guide you through every step.

Typically, explainer videos require 4-6 weeks from concept to completion, depending on length and detail. We can always deliver against tight deadlines without compromising quality.

1. Concept & Script

We'll present a high-level creative concept and can either edit your draft script or write one from background information and key messages you provide.

2. Visual Style

We'll present two custom style options, each with 2–3 sample frames, and refine them based on your feedback.

3. Storyboard

We'll create a detailed storyboard to map out the visual content and flow of the animation, ensuring it aligns with the script and concept.

4. Graphics

We'll develop fully rendered, detailed graphics in the chosen style, based on the approved storyboard.

5. Voiceover

We'll audition voiceover artists and narrow it down to the top three for you to choose from before recording.

6. Animation

We'll animate the graphics in sync with the voiceover and music, and add sound effects if needed.

Who we've worked with

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